Which are the main means of mass communication ? Explain the importance of ‘Radio’ and ‘Television’ as an effective mere of mass communication in India.
Radio, television, newspapers, magazines, books and films are the main means of mass communication. The importance of‘Radio’ and ‘Television’ as an effective means of communication in India is due to the factors as mentioned below : Radio and television provide entertainment to the people. These create awareness among people about various national programmes and poli¬cies as debates are conducted on television and radio. Programmes are broadcasted in different languages for all types of people. Doordarshan, the national television channel of India and one of the largest terres¬trial networks in the world, broadcasts various types of programmes from entertainment, educational to sports etc., for different age groups.
