What is the difference between direct marketing and branding?
In the case of branding, the advertiser has to expose his brand to websites and applications that have a higher audience reach. The most known methods are YouTube ads, display target ads, custom ads, and remarketing. In the case of direct marketing, the advertiser is interested mostly in establishing communication with his target audience through different mediums like emails, mails, pamphlets, catalogs, flyers, etc. The basic difference between them is that branding is done to build awareness, whereas direct marketing help companies to reach out to their customers directly.
