22. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation: A. Sales Orientation B. Societal Marketing Orientation C. Marketing Orientation D. Production Orientation
Of the four competing philosophies, the Furniture Industry is an example of Production Orientation. Production Orientation is the general approach of any business that is primarily concerned with manufacturing and production processes. In a product oriented approach, business focuses and develops products based on what it is good at making or doing, rather than what the customer wants.
