23. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes? A. Product oriented B. Market oriented C. Sales oriented D. Production oriented
Market oriented firms emphasizes on product’s benefits to the customers rather product attributes. Market orientation often includes improvements in customer service and product support geared to solving concerns raised by consumers. This helps ensure customer satisfaction remains high with the company as a whole and promotes brand loyalty and positive word-of-mouth advertising.
