29. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives? A. Planning marketing activities B. Raising funds to finance the marketing projects C. Controlling marketing plans D. Directing implementation of the marketing plans
Raising funds to finance the marketing projects is NOT included in the marketing management process used by the marketing manager to achieve its objectives. The basic purpose of marketing management is to achieve the objectives of the business. A business aims at earning reasonable profits by satisfying the needs of customers.
