30. Which of the following is NOT consistent with a manager having a marketing orientation? A. Inventory levels are set with customer requirements and costs in mind B. Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship C. Focus of advertising is on product features and how products are made D. Packaging is designed for customer convenience and as a selling tool
Focus of advertising is on product features and how products are made is NOT consistent with a manager having a marketing orientation. Market orientation is an approach to business that prioritizes identifying the needs and desires of consumers and creating products that satisfy them.
