Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? A. Label B. Co-brand C. Brand D. Product
Brand is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service. It is essentially a seller's promise to deliver a specific set of features, benefits and services, consistently to the buyers.
