Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value D. Developing marketing strategies to move the company forward
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing is an organizational function and a set of processes for creating, communicating and delivering values to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
