32. ________ markets are made up of members of the distribution chain. A. Consumer B. Business-to-business (industrial) C. Channel D. Institutional
Channel markets are made up of members of the distribution chain. Channel marketing is what facilitates the movement of products from the manufacturer to the consumer. Also referred to as intermediaries, channel partners ensure that the products reach their intended audience. Such business partnerships help to reduce the cost of delivery and improve efficiency.
