36. In marketing theory, every contribution from the supply chain adds ________ to the product. A. Value B. Costs C. Convenience D. Ingredients
In marketing theory, every contribution from the supply chain adds Value to the product. A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit.
