37. In ________ consumers may share a strong need that cannot be satisfied by an existing product. A. Negative demand B. Latent demand C. Declining demand D. Irregular demand
In Latent demand consumers may share a strong need that cannot be satisfied by an existing product. Latent demand is basically the desire for a product that a consumer is unable to satisfy because he is himself unable to point it out or doesn't realise what is missing until pointed out.
