The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. A. Distribution chain B. Network chain C. Supply chain D. Promotion network
The Distribution chain refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyers. The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributers, agents and retailers.
