________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. A. Target marketing B. Psychographic segmentation C. Product Differentiation D. Consumer behavior
Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.
