58. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. A. Product, positioning, place, and price B. Product, production, price, and place C. Promotion, place, positioning, and price D. Place, promotion, production, and positioning E. Product, price, promotion, and place
The four Ps are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).
