63. __________ refers to the information a consumer has stored in their memory about a product or service. A. Cognitive dissonance B. Product knowledge C. Product research D. Marketing research
Product knowledge refers to the information a consumer has stored in their memory about a product or service. Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.
