28. The intangible nature of many services can create unique challenges for marketers. A. TRUE B. FALSE
Solution: The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.
