37. A ____________ is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. A. Service B. Demand C. Need D. Physical object
A Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Service marketing is marketing based on relationship and value. It may be used to market a service or a product.
