62. __________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed. A. Servicespace B. Servicescape C. Serviceplace D. Servicescope
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.
