Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.
Ans : B Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.
