31) In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer? eCPI eCOM eCPA None of the above
Answer: c) eCPA Explanation: eCPA is used to assess the maximum revenue generated by an Ad on the application.
Answer: c) eCPA Explanation: eCPA is used to assess the maximum revenue generated by an Ad on the application.