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Deepika Deepika

Digital Marketing
Digital Marketing
2 years ago

How does Google determine the Ad Rank?

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Abhishek Mishra

2 years ago

AdRank decides the order in which competing ads should be ranked on the Search Engine Result Page. The formula to calculate Ad Rank is CPC Bid multiplied by Quality Score. Therefore if the Quality Score is high, the Ad will rank better even with a lower CPC.

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