Which are the 3 required parts of a text ad?
Text ad has three main components – Headline, Description, and Display URL. Keep in mind that text ads also could have different types of extensions. A headline is the most crucial part of an ad. Usually, it is the first thing user will see. You can use up to 30 characters in each heading. Headlines could appear differently depending on the device, so think carefully, include your main keyword and entice clicking on it. Display URL shows the link where the users will land after clicking an ad. It consists of your domain and “path field’ that you can use to provide users with a better idea of what they will see on your landing page. A Description field is where you write details about your product or service and include call-to-action.
