What are the elements of a viral video?
Most viral videos incorporate one or more of the following elements. 1. Low budget. Many videos that go viral are unplanned or captured on inexpensive devices. The key takeaway is that authenticity and excellent content are more important than big budgets and professional equipment. 2. Humor. Sometimes, it's awkward; other times, the video is outright hilarious. The point is that humor can help you get your point across. Consider creating a parody, composing an original song or dancing like King David, with no cares about who may be watching or what they may think. While planning your video, think about and tap into all the extraordinary talents of your church. If you need help with creativity, contact a local improvisational comedy troupe to find an actor or writer to help you conceive a good idea for a modest fee. 3. Piggyback on trending topics. Many viral videos play off current topics in music, film and news. Find ideas in your inbox, on Twitter or on other social websites. Or save time and get ideas by paying attention to current trending viral videos. Just google "viral videos," and you will find several sites that curate the latest most shared videos on the Web. Parody, defend or comment on trending videos or the topics they cover. This tactic is hugely popular and often successful. Just be sure that you aren't infringing on copyrighted material. Also, act fast or forget about it. Keep in mind that the topic and your video will be forgotten in a few months. 4. Provocative footage. Your church will want to offer thought-provoking, not offensive, messages. Start with something compelling in the first 20 seconds. You also could pretend to film the video using hidden camera techniques. People love surveillance footage because it makes them feel as if you're letting them in on a secret. This method has a lot of potential – however, be sure the technique fits the overall message and tone. Tell an untold story or the "eureka" moment that inspired your church or community. Incorporate visually arresting images and footage that dramatizes a larger point. 5. Surprises. Think you can't plan a surprise? You can script a surprise, and as long as it looks genuine or authentic, people really won't care. 6. Viral video songs. Compose a song or parody around a current trending topic. Don't worry about the budget (but don't infringe on copyrights). Just create something buzz worthy. As long as the talent – or extreme lack of talent – is there, you don't need a Billboard 100 production.
