11. What is Impression Share? A. The percentage of times your ad was displayed divided by all possible impressions for that search term. B. The percentage of times your ad was displayed when it was eligible to be displayed. C. The percentage of times your ad was displayed higher than your primary competitor. D. The percentage of impressions you lost due to a low ad rank.
Impression share : The percentage of times your ad was displayed higher than your primary competitor.
