15. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate? A. Word length and frequency B. Specific recipients and personalized message C. List size and offer D. Targeted industry and the day of the week
The data shows that personalization and relevance are the key factors in subject lines and in successful email marketing campaigns.
