18. What is meant by "Marketing Creative"? A. The employees in the marketing department B. The methods used to distribute marketing material C. The branding image of the company D. The content for marketing and its creative aspect
Creative marketing is the generation and execution of communicating unique messages in an inventive way. This allows a message to be remembered, leading to higher brand recognition and consequently, increased sales. Creativity is the secret weapon to outsmarting, rather than outspending, your competition.
