11. What are the steps in the buying funnel? A. Interest, consideration, buy, retention B. Awareness, shopping, learning, buying C. Awareness and interest, consideration, buy, retention D. Awareness, learn, buying, shopping
The first step in the buying funnel focuses on potential customers first learning about a product (awareness) and wanting to learn more (interest). The next step focuses on them considering what product/service to buy (consideration), following which they purchase. The last step focuses on customer retention/lifetime customer value.
