3. What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100
CRO Calculation 1: Conversion Rate As we mentioned earlier, to calculate conversion rate, you must divide your number of conversions (or leads generated) by your number of visitors (or web traffic), and then multiply that number by 100 to get the percentage. Leads Generated ÷ Website Traffic x 100 = Conversion Rate %
