11. Which of these most accurately defines the process of Conversion Optimization? A. Making many big changes rapidly and seeing which change has the fastest results B. Making small incremental changes over time and seeing which change has the best results C. Making several small changes to your website and seeing the result D. Frequently changing the layout of your website and seeing if sales improve
option B. Making small incremental changes over time and seeing which change has the best results Conversion Optimization is about making small incremental changes and assessing the result of each change.
