9. What are meta tags?
Meta tags refer to meta title tags and meta descriptions, each of which provides Google and viewers with information about the web-page in search results. A meta title tag appears at the top of your browser and serves as the title of your page; title tags should be less than 60 characters and, if space allows, include the name of your business. A meta description appears beneath a SERP listing and is a way to entice viewers to visit a page. Meta descriptions should be less than 155 characters, so as to display in-full on a results page, and feature a call to action, such as “Learn more here.” Meta tags should also include a company name and a target keyword that corresponds to the page, as Google crawls meta tags when indexing.
