10. Is video important for SEO?
Yes! Video marketing can actually create immediate SEO results; in fact, one study reported that web pages with videos are 53 times more likely to rank on the first page of a Google results page. Because searches are blended (meaning that a results page can display a mix of web pages, PDFs, videos, and images when keywords or phrases are queried), videos are definitely in the running to appear in top result spots. Google’s inclusion and seeming emphasis on video results is also reflective of its move away from keywords and towards quality content; because videos are seen as more engaging and favorable to users, they often rank extremely well.
