12. What’s the difference between organic rankings and Google Ads?
Organic rankings refer to those generated as a result of natural traffic to your site; in other words, your site generated traffic based on the services it offers, the appeal of its title and meta description, the brand recognition you’ve built, your implementation of white hat SEO tactics, etc. Conversely, Google Ads is an advertising platform in which businesses pay to run ads for their sites. These ads will appear on the top or side bars of a results page and will indicate that they are not organic. However, Google Ads shouldn’t be dismissed; Google Ads is a good tool for targeting niche audiences based on specific keyword searches, and only operates on a pay-per-click basis
