21. What is involved in online public relations?
Online public relations marketing is a digital marketing strategy that we use to help businesses gain authority and generate valuable links. We use media pitches to position a client as an industry expert to media contacts; we distribute press releases throughout the web to announce a client’s newsworthy accomplishment or product launch. By using both, clients can build their brand and generate site traffic, as each piece of published public relations content provides a name mention and a link back to a client’s site.
