23. Why do I need to focus on so many different digital marketing strategies?
It’s important to focus on a variety of strategies simply because opportunities for digital marketing are increasing as target audiences visit more online platforms. Today, a single-minded approach to digital marketing will exclude large portions of an audience, preventing a site from remaining competitive. Digital marketing must be a comprehensive approach that focuses on site optimization, social media, lead generation, inbound marketing, content creation, and much more.
