What should be the ideal approach for effective PPC campaigns?
Innovative Approaches to Improve Your Pay-Per-Click Campaigns #1 – Choose Your Keywords Well. #2 – Lead with Value First. #3 – Include a Call to Action. #4 – Target both Newcomers and Old-Hands. #5 – Should You Bid on Brands? #6 – Find Your Long-tail Keywords. #7 – Quality over Quantity. #8 – Focus Your Ad Groups.
