How do you segment buyer personas?
How to Define Your Buyer Personas in 5 Steps Step 01: Research Your Buyer Personas. ... Step 02: Segment Your Buyer Personas. ... Step 03: Create a Name and a Story For Your Buyer Persona. ... Step 04: Focus on Roles, Goals, and Challenges. ... Step 05: Use Your Buyer Personas to Craft Tailored Digital Marketing and Sales Strategies.
