What are the different types of SEO?
There are a total of 12 types of SEO. A brief description and advantages of each are mentioned below. 1. White-Hat SEO When you hear someone say white-hat SEO, that means the SEO practices that are in-line with the terms and conditions of the major search engines, including Google. White-hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine’s terms of service. White-hat SEO practices are the best way to create a successful website. Here are a few white-SEO practices that you must follow strictly: Use keyword-rich, descriptive meta-tags Provide quality services and content to the website’s visitors Make your website easy to navigate 2. Black-Hat SEO Black-hat SEO exploits weaknesses in Google's search algorithm to rank higher in its search results. Spammy or paid link-building strategies, keyword stuffing, cloaking, etc., are used to get ahead in the search engine results. These practices give instant results, but they can impact your website negatively if detected by Google. Hence, it is advised to avoid black hat SEO. 3. Gray-Hat SEO It’s an SEO practice that’s riskier than white-hat SEO. That’s because the gray-hat SEO practices belong neither to the white-hat nor black-hat category as the terms and conditions regarding the issue are unclear. However, using gray-hat SEO practices will not result in site ban from search engines. In simpler terms, the material or content that you publish in accordance with the gray-hat SEO remains ill-defined. Knowing the gray-hat SEO practices can save your website from losing traffic as you will be well-aware of the negative consequences, which will help you adopt fair practices. 4. On-Page SEO On-Page SEO is the process of optimizing web pages’ title tags, internal links, HTML code, URL, images, and many other on-page elements to improve rankings and user experience. Search engine optimization (SEO) for on-page factors includes Writing informative, relevant, and engaging content for your website's users while optimizing for Google bots, Utilizing HTML tags to emphasize important sections of your material, and Checking for broken links or content duplication. Reducing the file size of photos. Structuring the URL for numerous pages to ensure they are clear and to the point. 5. Off-Page SEO You can think of off-page SEO as everything you do outside of your website to help it rank higher in Google's search results. It includes getting good social media advertising, getting clients to give you good reviews on online forums, and getting links from credible websites in the same field as you.
