When creating and implementing a digital marketing strategy, which of the following should a business avoid? A. Examining the context of the organisation and the various stakeholders. B. Identifying the supporting value-adds to the brand promise that are unique to the digital landscape. C. Considering objectives, tactics, KPIs and targets. D. Finding a way to work agility into the strategy. E. Deriving goals of a website or campaign separately from the brand's objectives.
Answer E, Explanation - When creating and implementing a digital marketing strategy, Deriving goals of a website or campaign separately from the brand's objectives should a business avoid.
