A brand creates a user persona for Courtney, who is driven by emotion, rich storytelling, and social belonging. What does this imply for a brand? A. This knowledge of the user means that the brand should look into developing an app that caters to the user's social activities. B. The brand needs to understand the importance of creating socially rich platforms for users to buy into. C. The brand should now understand how to properly communicate with their audience by implementing more KPI's. D. The brand needs to implement a matrix sampling method on users to allow the brand to see further opportunities. E. This knowledge should drive how the brand communicates with the persona and how the brand experience is tailored to make her feel like part of a community.
Answer - C , Explanation - A brand creates a user persona for Courtney, who is driven by emotion, rich storytelling, and social belonging This knowledge should drive how the brand communicates with the persona and how the brand experience is tailored to make her feel like part of a community .
