Which of the following statements is false? A. Digital disruption can appear in many small and large ways and is not just continuing, but accelerating. B. One of the results of digital tools and media is a destabilising of the status quo. C. Marketers are forced to keep cognisant of global shifts while tracking and focusing on niche communities and specific segments within their market. D. Attention economy is a term used to describe the large number of things competing for customer attention. E. Rather than making stuff people want, successful organisations are focused on making people want stuff.
Answer - B , Explanation - Rather than making stuff people want, successful organisations are focused on making people want stuff.
