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Preeti Tripathi

Digital Marketing
Digital Marketing
2 years ago

9. What are the four C’s of Digital Marketing?

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Abhishek Mishra

2 years ago

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

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