6. How Would You Choose The Best Media To Promote Your Advertisement?
Some of the factors for choosing the right advertisement media are as follows: (i) Nature of Product: ... (ii) Nature of Market: ... (iii) Objectives of Advertising: ... (iv) Coverage or Circulation of Media: ... (v) Cost Consideration: ... (vi) Selectivity: ... (vii) Flexibility: ... (viii) Permanence:
