8. What Should Be Kept In Mind When Drafting An Email For Marketing?
Email Copywriting Tips for Writing Better Marketing Emails 1) Use actionable language. 2) Personalize when possible. 3) Prioritize clarity, and only then think about "catchiness." 4) Align your subject line copy and email copy. 6) Write in the second person. 7) Talk about benefits, not features. 8) Be brief.