32. Difference between Search engine optimization & Search engine marketing?
Search Engine Optimization Social Media Optimization Site traffic, No of visitors No of quality visits Take more time for results Immediate results Search Engine Search Social Media Search Basic element is structure of website, website code and use of keywords Visually appealing social profiles and relevant content Exposure Buzz Measuring link conversion Building a community Marketing to Search Engines Marketing to the targeted audience On page & Off page Off-page optimization only Metadata consist of HTML title tags, Image titles, Bold text. Metadata consist of tags, titles, and description that grabs audience attention. SEO utilizes search engines SMO utilize social bookmarking sites, blogging sites & social networking sites.
