How do social media companies use my data?
Most online businesses collect some data about you. Identifiable information such as your name, date of birth, location, and device ID is used with things like how you respond to content and what you purchase. This information is collected, bought, sold and traded across the internet and between companies. It’s then used to target you with adverts, segment you into user groups, send you offers, and alter their own practices. Data analytics is big business, and we’re all creating vast amounts of information each day.
