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Deepika Deepika

Digital Marketing
Digital Marketing
2 years ago

17. How do we measure content’s influence on sales and revenue?

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Abhishek Mishra

2 years ago

Ans. That one question drives the best decisions, the best priorities, and the best subsequent questions that drive impact. Matt Heinz, Heinz Marketing To connect content to revenue, your marketing and sales teams need to be tightly aligned to the same business objectives, company messaging, and agreed-upon processes. (She goes into detail in her article.)

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