39. How do we use content marketing to help other people in the organization?
Ans. The beauty of content marketing is in how valuable it can be across the company and not just in marketing. Your head of recruiting can use it to attract the right talent, your communication people can use it to communicate to investors, and your head of training can use it to educate current employees. Too many executives are so concerned about themselves and their own teams that they don’t give an olive branch to others. This question shows me somebody who can really help others accomplish bigger things for the company.
