41. Can we get beyond thinking we are the best answer and bring in others from our community?
Ans. The reason I love this question is that someone recognized the importance of inclusivity. Being smart by having voices from outside the company could bring others closer to them. It also meant that people outside their immediate network would hopefully share with others and draw people closer in. As part of this client who asked this question, its editorial calendar now actively incorporates input related to their monthly topics from beyond their industry.