42. What’s the difference between audience and traffic?
Ans. The question hints at where marketing is heading overall. A synonym for traffic is “visitors,” which by definition are people who leave. Today’s best content marketers develop audiences. They focus on subscribers, not visitors; time spent, not views; holding attention, not merely acquiring it. Traffic = People who visit your website Audience = People who regularly look forward to consuming your content Your goal should always be to drive traffic to your content, so you can build an audience.
