49. How do you continuously keep content fresh, useful, entertaining, and provocative?
Ans. The answer to this question should shine the spotlight on an exceptional editorial team, a team that includes editors who are based in strategy and writers who are experienced and specialized. Keep in mind that there’s a difference between copywriters, who specialize in short ad copy and headlines, and brand journalists, who have a background in long-form storytelling. Also, be wary of in-house staff. A small team of writers should not be writing all the content. You’ll get better results from a content marketing agency partner that comprises a large, distributed network of diverse writers with unique perspectives and talents.
